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What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

There are five principles that you should follow to ensure that this is so…

An effective logo is (in no particular order):

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

1. Simple

London Underground Logo

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good

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